Terms of Service

1. Who we are

Lumo is operated by Lumo Labs Ltd ("Lumo", "we", "us"). These Terms of Service govern your access to and use of the Lumo website, applications, and services (together, the "Service"). By creating an account or using the Service, you agree to these terms. If you are using Lumo on behalf of an organisation, you confirm you have authority to bind that organisation.

2. Your account

You must provide accurate information when registering and keep it current. You are responsible for activity under your account and for keeping your credentials secure. You must be at least 18 and able to enter a binding contract. Notify us promptly at support@trylumo.ai if you suspect unauthorised access.

3. What Lumo does

Lumo learns your brand, drafts social content, builds a content calendar, and — once you approve — schedules and publishes posts across connected channels. Lumo also produces analytics on how published content performs. Outputs are generated with the help of automated systems and machine learning, and may contain errors. You are responsible for reviewing content before it is published.

4. Your content and channels

"Your Content" means anything you upload, connect, or generate through Lumo, including brand materials, media files, drafts, and the posts published on your behalf. You retain all ownership of Your Content.

• You grant Lumo a worldwide, non-exclusive licence to host, process, adapt, and transmit Your Content solely to operate and improve the Service for you.
• When you connect a social account, you authorise Lumo to access and act on that account within the permissions you grant through the platform's authorisation flow. You can revoke access at any time from your Lumo settings or from the platform directly.
• You are responsible for ensuring you hold the rights to everything you upload or publish, and that it complies with each connected platform's own terms.

5. Approval and publishing

Nothing is published to your audience until you approve it, unless you explicitly enable an auto-publish setting. Where you enable automated publishing, you accept responsibility for content published under that setting. Third-party platforms may reject, delay, or remove content for reasons outside our control; we are not liable for platform decisions or outages.

6. Subscriptions and billing

• Plans and fees. Paid plans are billed in advance on a monthly or yearly cycle at the price shown at checkout. Fees exclude taxes unless stated; applicable VAT will be added.
• Renewal. Subscriptions renew automatically for the same period until cancelled. You can cancel anytime from your account settings; cancellation takes effect at the end of the current billing period.
• 30-day money-back guarantee. If you are not satisfied, request a refund within 30 days of your first payment by emailing billing@trylumo.ai, and we will refund that payment. This applies to your initial subscription payment only.
• Changes to pricing. We may change prices with at least 30 days' notice before your next renewal. Continued use after a price change means you accept it.
• Failed payments. If a payment fails, we may suspend the Service until the balance is settled.

7. Acceptable use

You agree not to use Lumo to create or distribute content that is unlawful, deceptive, hateful, harassing, or infringing, to impersonate others, to send spam, or to attempt to disrupt, reverse-engineer, or gain unauthorised access to the Service. We may remove content or restrict accounts that breach this section.

8. Intellectual property

Lumo, its software, branding, and site are owned by Lumo Labs Ltd and protected by intellectual property laws. These terms grant you a limited, revocable, non-transferable licence to use the Service — nothing more. You keep ownership of the content Lumo generates for you, subject to the licence in section 4.

9. Disclaimers and liability

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that generated content will be accurate, error-free, or achieve any particular marketing result.

To the fullest extent permitted by law, our total liability arising from the Service is limited to the amount you paid us in the 12 months before the event giving rise to the claim. We are not liable for indirect, incidental, or consequential losses, including lost profits, data, or goodwill. Nothing in these terms excludes liability that cannot be excluded under applicable law, including your statutory rights as a consumer.

10. Suspension and termination

You may stop using Lumo and close your account at any time. We may suspend or terminate access if you breach these terms, fail to pay, or use the Service in a way that creates legal or security risk. On termination, your right to use the Service ends; we may delete Your Content after a reasonable retention period described in our Privacy Policy.

11. Governing law

These terms are governed by the laws applicable at Lumo Labs Ltd's place of establishment, without regard to conflict-of-law rules. Disputes will be handled by the competent courts there, subject to any mandatory consumer-protection rights you have in your country of residence.

12. Changes and contact

We may update these terms; material changes will be notified by email or in-product before they take effect. Questions? Reach us at legal@trylumo.ai.